What is Kishore Kaffe?
The purpose of the venture is to create a new segment of TG (Target group) among coffee lovers, college youths, employed sector (32-45) middle management segment professionals & even VRS professionals. Binding factors to Indian community is the late Kishore Kumar, retro singer & performer.
Why Kishore Kaffe??
With the influx of MNC brands such as Barista, Lavazzaa, Gloria,
Costa & CCD, the
impression in the market would be all out western or Pro
–USA/COLUMBIA/ITALIAN
brand in India with overrated pricing policies and continental
food (favored more by expats, not Indians).
Since all these present brands are depicting global (not Indian)
the need has arrived in hospitality segment for an “indianized”
coffee /restaurant/bistro concept fusioned with techie store,
complete with a “nirvana” zone to beat the stress for
professionals.
Kishore Kaffe will be the hub for all the TG groups & the pull
factor will be the 80`s bollywood theme, with Geek store for
electronics requirement.
What in KK store?
Coffee/ Tea /Beverages suitable for Indian customers
Beverages for “continental” parameters
Food as in Snacks/lunch/dinner or proposed buffet on Sat/Sun
Nirvana Zone: Stress release massage chairs encircled within a
glass room with
soothing music/ with FRESH OXYGEN BAR./reflexology solutions
Geek Store with complete designer mobile unit for customized
phone and multiple
product store.
Mini- Reader lounge stuffed with mags, books on various
subjects, memorabilia of late KK & bollywood goodies for
auction.
Email me for proposal/joint venture/franchise